It’s rare when you can pinpoint the moment of a major game changer for an industry to a single…
Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced…
Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data…
The Microsoft-Apple rivalry is heating up again. In a new 30-second ad for Windows 8, Microsoft manages to skewer the…
It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and then one day, you look back and realize how momentous a particular…
Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. Leaving…
Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data, a tool which allows webmasters to indicate structured data for events without having to actually mark…
The Microsoft-Apple rivalry is heating up again. In a new 30-second ad for Windows 8, Microsoft manages to skewer the iPad, Siri and Apple’s promotional strategy. The ad shows the iPad and a Windows 8 tablet side-by-side with Siri repeatedly…
Last month I showed you three tricks I use when gathering data on websites. I used these techniques to download web pages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization…
Marissa Mayer’s acquisition spree continues. Yahoo has acquired the gaming platform startup PlayerScale, the two companies announced Thursday. The terms of the deal were not disclosed. PlayerScale, which was founded in 2011, has provided backend services to thousands of game…
“What Should Lead Your Online Marketing Strategy: SEO or Content”. “Why Content Marketing is the New SEO”. “Is Google’s love affair with content marketing usurping SEO?” “Content Marketing is the New SEO “ These are actual titles from article…
The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven’t registered yet for the search and social marketing conference, today is your…
It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report…
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion. Since comScore…
Bing announced they have added a new visual way to consume news on Bing News. Now, for searches on notable people, Bing will return an image carousel at the top. Plus, you will also see on the…
Google’s next generation Penguin update is now live, and webmasters and SEOs are carefully assessing how this update has impacted their websites. Google is assessing things as well — how this has impacted the search results, search…